To know whether your marketing strategy works, you have to find out how many customers it attracts and how much revenue it ultimately drives. But how do you do that with a non-digital marketing strategy?
There’s always the traditional option of asking each customer, “How did you find us?”
Unfortunately, that doesn’t work in all industries. Many companies don’t get to have one-on-one conversations with their customers, and surveys don’t always get complete results.
With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, or direct purchases.